Build
We create new food brands, products, concepts and digital experiences — with the commercial model designed in from day one.
- Concept & unit economics
- Brand, identity, packaging
- Menu development & testing
Food venture & operating company
We build food
businesses.
From the first idea to the next location, Ghost Dinners creates and scales restaurant brands, food products, digital platforms and workplace dining concepts.
showreel — openings, kitchens, campaigns
dessert development
ordering tech
Build. Launch. Scale.
One team across brand, product, technology, supply chain and operations — so nothing gets handed off and dropped.
Launch
We turn the concept into a working business — location, suppliers, staff, technology and an opening campaign that fills it.
- Site, fit-out & supplier setup
- Recruitment & training
- Ordering tech & launch campaign
Scale
We build the systems, marketing and operating infrastructure needed to grow past one site — and stay profitable doing it.
- Store-opening playbook
- Central supply & buying power
- Multi-site reporting & QC
Ventures & work
Heyman Food Arcade — Preston location, opening day queue
Flagship · Built in partnership with Ghost Dinners Read the case study →
Heyman Food Arcade
From an established food personality to a physical, multi-location restaurant proposition — concept, brand, menu, suppliers, fit-out, staff training, bespoke ordering app and the opening campaign.
2
locations
3,100
opening-week orders
14
weeks concept to open
tablet in situ — NHS Ealing
Ghost Dinners venture
Virtual Canteen
A canteen experience without an on-site kitchen: one tablet, one cut-off, one consolidated delivery — now running around hospital shift patterns.
dessert range — packaging shot
Ghost Labs
Own products
Original desserts and food products developed to commercial launch — recipe, costing, packaging trials and production readiness.
campaign stills — food brand activation
Ghost Creative
Brand campaigns
Campaigns and activations created for established food and consumer brands, from concept through production to local-store rollout.
The Ghost Dinners model
A repeatable route from idea to expansion.
We don't rebuild from zero each time. Every venture runs through the same eight stages, on shared infrastructure.
01 Idea Proven demand, not a guess
02 Brand Name, identity, packaging
03 Product Menu, testing, costing
04 Technology Ordering, loyalty, kitchen
05 Location Site, fit-out, suppliers
06 Launch Campaign, staff, opening
07 Operation Margins, quality, data
08 Expansion Next site, licence, product
Ghost Operations
Store-opening procedures, food safety, training, stock and waste, multi-site reporting.
Ghost Creative
Brand strategy, naming, identity, food photography, campaigns and local-store marketing.
Ghost Labs
Menu and dessert development, limited editions, retail products, production readiness.
Ghost Technology
Direct ordering, loyalty, kitchen workflows, dashboards and franchise oversight.
Ghost Supply
Central purchasing across ingredients, packaging, equipment and contractors.
Four ways in.
We work on fees, performance, revenue share or equity — matched to what you bring.
01
I run a successful restaurant
One to five sites, strong food, weak systems. We standardise the menu, suppliers, training, technology and reporting so a second or twentieth site is repeatable.
Scale Partner · monthly + performance fee 02I have a food idea
A concept, a recipe or a gap you've spotted. We build the commercial model, the brand and the product, then open it properly.
Build & Launch · fixed launch fee 03I have an audience or brand
You bring the audience and credibility. We bring the business model, supply chain, technology, launch and operations behind it.
Venture Partnership · equity or revenue share 04I need food for a workplace
Offices, hospitals, warehouses, studios and business parks. Virtual Canteen gives your people a canteen without building one.
Virtual Canteen · subscription + transactions Ghost Technology
Food expertise, with technology built in.
Most operators rent someone else's ordering platform and hand over the margin. Our ventures get their own — built once, reused across every site we open.
- Direct ordering apps
- Workplace ordering
- Loyalty & retention
- Customer portals
- Kitchen operations
- Multi-site reporting
- Digital training
- Campaign attribution
Powered by technology developed with Serveo.
app + dashboard screens
The people who build it.
You're trusting us with launches, locations and capital. You should know exactly who's doing the work.
portrait
Founder name
Founder
Add the real bio: what they've built, which locations they've launched, why Ghost Dinners exists.
portrait
Name
Operations
Openings, training and multi-site operations across the portfolio.
portrait
Name
Food & product
Menu development, dessert creation and commercial costing.
portrait
Name
Technology
Ordering platforms, dashboards and workplace systems, built with Serveo.
Have a food business worth building bigger?
Tell us what you have today — an idea, an audience, a restaurant, a product or a location — and we'll assess what it could become. We take on a small number of partners at a time.